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Amsoil Synthetic Diesel Oil
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Lubricant Service Life
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8.2% More MPG with AMSOIL Products
10 Ways to Help Reduce Our Dependency on Foreign Oil
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AMSOIL Lubricants Save You Money
AMSOIL Reduces Operating Cost and Improves Efficiency
Save Money at the Gas Pump
Amsoil Reduces Clark County Bus Operating Costs
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AMSOIL the Right Environmental Choice
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ExxonMobil Follows AMSOIL Into Extended Drain Market
Synthetics: The Auto Industries Best Kept Secret
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Ford and Honda's 5W-20
American Engine Oils May be Harmful to European Engines
Color, Lubrication Ability and Contamination Level
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AMSOIL Outperforms Valvoline Gear Lube
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Information: Converting to AMSOIL and Breaking in a New Engine
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ATF Exceeds Ford Mercon V Oxidation Test
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40 Reasons for Oil Consumption
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Amsoil Motor Oil and Filter Guide
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Red Line Oil
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Synthetic Lubricants are proudly made in the U.S.A.
Diesel Passenger Vehicles Making a Comeback
by Ed Newman and Joel Youngman
Ed Newman is Director of Advertising and Joel Youngman is Lead Technical Writer for AMSOIL INC., the
world’s leading independent manufacturer of synthetic motor oils.
This article appeared in ASO Magazine, April 2007
In the past Americans and Europeans have been worlds apart when it comes
to diesel vehicles. Diesel passenger vehicles have been popular in Europe for years and continue to grow in
popularity. In fact, according to a survey performed by Eurocarprice.com and Pricewaterhouse Coopers,
diesel car sales in Europe were on pace to exceed gasoline car sales in 2006. Even in the United Kingdom,
which has the highest diesel fuel prices in Europe, gasoline-fueled car sales dropped 11 percent last year
while diesel-fueled car sales increased by more than 7 percent.
In America, diesel passenger vehicles have traditionally been a tough
sell, with many Americans harboring negative impressions of diesel vehicles as being noisy, polluting and
foul-smelling. However, industry experts predict a dramatic comeback for diesel passenger vehicles in
America. According to TechnoMetrica, diesel vehicles may eventually become as common in the United States
as they are in Europe, and J.D. Power and Associates projects diesel sales to nearly triple in the United
States over the next decade, accounting for more than 10 percent of U.S. vehicle sales by 2015.
Diesel technology has come a long way since the 1970s, and stringent new
federal diesel emissions requirements are now in effect for 2007. Today’s new generation of diesel engines
is designed to not only meet stringent federal clean air requirements but also to be as quiet and odor-free
as gasoline engines, increase fuel economy by 25 to 40 percent and provide enough torque to satisfy American
A significant breakthrough in this new era of clean diesel technology was
the recent introduction of ultra low sulfur diesel (ULSD) fuel. Sulfur is a key element to particulate
formation, and ULSD eliminates 97 percent of pollution-causing sulfur. While present diesel passenger
vehicles can be sold in all states except California, New York, Vermont, Massachusetts and New Jersey,
automakers plan to take advantage of new ultra low sulfur Diesel fuel and advances in diesel technology to
create diesel engines that meet the pollution requirements in all 50 states.
Automakers are developing different pollution-reducing technologies for
future diesel passenger vehicle models. For example, DaimlerChrysler and General Motors plan to introduce
engines that inject urea into the cylinders during combustion. Honda, on the other hand, recently announced
the development of a new catalytic converter that significantly reduces nitrogen oxide (NOx).
WHY DIESELS ARE INCREASINGLY POPULAR
A primary reason people have liked diesel engines is due to the way the engine delivers power. Gasoline
engines deliver their power at higher RPMs. Anyone who ever burned rubber in a muscle car knows that
you rev it up before you pop the clutch. Diesels deliver their power almost at idle. As a result
diesels operate at lower engine rpm and higher torque. Higher gear ratios can thus be used, thereby
improving power, efficiency, and fuel economy. Because diesels generate peak power at lower rpm
(2000-2100 for diesel vs. 4000 rpm for gas engines), they have a much longer service life.
The benefits of diesel engines have made them the most common "workhorse"
in trucking, shipping, construction, farming and industry. Their adaptability to automobiles and small
trucks has proven to be successful, and today more and more light-duty vehicles are being equipped with
But with soaring fuel prices in 2005-06, diesels have also become
attractive because of their fuel economy, even though lately diesel fuel has been higher priced than
gasoline. Diesel-powered vehicles typically get 30 percent better mileage than gasoline-powered
vehicles. This is due to the difference in the way gasoline powered engines and diesels form energy.
Gasoline engines compress a mixture of gasoline and air, which is ignited
with a spark from a spark plug, while a diesel engine creates heat by compressing air only. The fuel is
injected into the compressed air, where the heat ignites it.
Diesel engines create power more efficiently than gasoline engines
because their compression ratios are higher. Diesel engines compress at ratios between 14:1 and 25:1 while
gasoline engines compress at ratios between 8:1 and 12:1.
In addition, diesel fuel creates energy more efficiently than gasoline
due to its higher energy density. One gallon of diesel fuel contains approximately 147,000 BTU, while one
gallon of gasoline contains about 125,000 BTU. (BTU = British Thermal Unit, a standard unit of energy,
equivalent to 1055 Joules.)
Because of contemporary concerns about the supply of energy, diesel
technology has been gaining ground as numerous auto manufacturers pursue diesel passenger car projects. In
fact, last year Audi won the 24 Hours of Le Mans with two diesel cars and opened a lot of peoples’ eyes to
their blend of fuel economy and power. And they did it in style.
Diesel vehicles do have a few drawbacks. First, they are notoriously sensitive to dirt and water
contamination. Impurities in diesel fuel can seriously affect the efficiency of combustion. As a result,
exhaust emissions, especially smoke, are greater.
Cold temperatures are also a problem for diesels. Diesel fuel will thicken or gel to the point that it
will not flow through the fuel system. Reduced cranking speed at cold temps may produce insufficient
heat during compression to ignite the air fuel mixture.
Although diesels are built sturdier, when they do require maintenance
they cost more to repair. Replacement parts are more expensive, maintenance costs higher, and qualified
mechanics often hard to find.
LUBE OPERATOR’S PERSPECTIVE
One thing lube shops can do is recognize that diesels represent a growing opportunity. Due to their
larger sump capacities and larger filters, shops can make more profit per oil change. To attract these
profitable diesel customers put out a sign that says, “We Service Diesels.” These people are already
frustrated finding basic services. A sign will help attract them.
Diesel cars and trucks often require fuel additives for improving
operation. Become familiar with the various products that clean the fuel system, improve combustion, reduce
emissions and black smoke, reduce gelling and help keep fuel stable in storage. To help raise the cetane
numbers in diesel fuel several companies sell a cetane booster fuel additive. There are products on the
market that address the problems inherent in diesels.
Synthetic oils are another way to improve diesel performance. As noted,
diesels can be dirtier. Synthetic diesel oils tend to be formulated with a stronger detergent dispersant
additive package to help address the extra soot and by-products of combustion. Premium synthetic oils keep
engines cleaner. Also, because of their higher film strength synthetic lubes are better at handling higher
temperatures and loads.
For cold climate diesel owners synthetic oils are almost a must. We
mentioned earlier the importance of starting speed. In frigid northern tier states conventional lubes cause
engine drag that almost cripples the starting capabilities of a diesel. No one appreciates the lower pour
points of a synthetic oil more than diesel owners.
Diesel pickup owners tend to be performance minded. Carrying added
products such as cetane boosters, and premium synthetics will appeal to this consumer. These are the
“muscle cars” of the new millennium.
As diesel passenger vehicles continue to grow in popularity we can anticipate even more stringent
environmental pressures on what once was the dirtiest of engines. Technical advances have already
produced a new diesel oil classification (CJ-4) with tighter regulation to come down the road. The
pressure is on for oil companies to deliver higher quality lubricants for today’s demanding
Synthetic engine oils are one way to stay ahead of the curve.
is the undisputed leader in
Since 1972, AMSOIL Synthetics have proven to be
AMSOIL also engineers and
manufactures Super Duty Oil filters which have a 25,000 mile service life as
well as specialized filtration systems for commercial and fleet applications in
cars and light, medium and heavy trucks which can filter particles down to less
than one micron (a standard full flow oil filter can only filter to 20-25
microns with any degree of efficiency) making oil changes virtually
unnecessary and virtually eliminating engine wear.
These filters have been
proven by millions of miles of over-the road trucks, construction equipment and
AMSOIL saves you time and money.
The only 25,000 mile/one- year and
35,000/one- year motor oil in the world.
Exceeds the most stringent performance
specifications of all major U.S. and foreign automotive and truck manufacturers.
Provides up to two-times the wear protection
of other motor oils.
Increases the life of your vehicle.
Improves performance, fuel economy and
Diesel oil and filtration products designed
to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.
Used by many national racing teams, fleets,
police departments, construction firms and trucking companies.
Enhanced Synthetic Oil is comprised of a group of
highly skilled team of Engineers and Lubrication and Filtration Specialists.
You too, can join our group when you become an AMSOIL Dealer and take advantage
of all that we offer as you use products in your own vehicles or begin your own
AMSOIL business. You won't find a more knowledgeable and skilled group of
Dealers anywhere which is very important when you need support as you build your
In addition, as a Dealer in our group you will
receive exclusive unlimited product, technical and business support from the
only group of Truck and Automotive Engineers and Lubrication Specialists on the
We do not only run our business on the internet. We
also have numerous commercial, industrial, trucking, excavating, construction,
logging, police, racing and many more accounts that we support and service on a
regular basis. We have several fully stocked warehouses and fully equipped shop
facilities. This provides us with excellent knowledge of the products, equipment
and the business and the ability to respond
immediately to any of your needs.
will use this knowledge and experience to help you get started so you too can
achieve your goals.
We possess the skills, desire and knowledge
to answer questions, solve problems, improve efficiency, reduce downtime,
maintenance costs and increase the durability and life of all of your vehicles.
Read what our
satisfied customers have to say about us. Read
through our website. Contact us with any questions. If you decide to become an
AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group
there is. We will help you get started and provide you with the tools and
information in order to be successful in this business or with technical and
product assistance to use AMSOIL products in your own vehicles.
We offer several options to receive information on AMSOIL. We welcome the
opportunity to work with you personally as your servicing AMSOIL Dealer.
Option 1 -
The best option
If you are serious about AMSOIL products and the
business opportunity this is
the best option. You will receive extensive
technical and business support from both myself and my AMSOIL Dealer Group. We
look forward to helping you learn about AMSOIL.
Also, we can help you set up a
website to promote your AMSOIL Business. If you would like a
comprehensive wholesale pricing,
product, technical and business package
sent to you just click the following
link to our form:
Free Catalog and Information Packet
Email us at
we will send you an exclusive comprehensive package
of product, technical and business information.
Option 3 -
smaller, very general information package (which includes a catalog and Dealer
application) you can request information via any of the links below.
To request a FREE Factory Direct Catalog
For Information on Becoming an AMSOIL Dealer
To Buy AMSOIL Products in the AMSOIL On-Line Store
To Sell AMSOIL in Your Store or Purchase For Use in Your Businesses Equipment
To visit the AMSOIL Corporate Website for Product and Business Opportunity
is Proudly Made in the U.S.A.
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Enhanced Synthetic Oil, a Division of
Racers Products, LLC
Ogden, Utah 84403
Phone Toll Free: 877-786-9582
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