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Are Synthetic Motor Oils Safer for the Environment than Conventional Petroleum Motor Oils?

Synthetic Oils, The Environment
And Your Quick Lube Operation

by Ed Newman
AMSOIL Marketing & Advertising Manager

This article appeared in National Oil & Lube News

Are synthetic motor oils safer for the environment than conventional petroleum motor oils?

Environmental issues are far more complex than any brief overview can present. We can begin, however, by recognizing that the Green Movement is not a fad. Environment has grown in importance as a contemporary business issue and will continue growing for a long time.

Jacquelyn Ottman, in her book Green Marketing, states that used motor oil is the largest single source of pollution in our nation's waterways.

A website for the Pennsylvania Department of Environmental Protection notes that Pennsylvania Do-It-Yourselfers dispose of 11 million gallons of used oil a year. The authors of this website state that only 14 percent is re-cycled and the rest, 9.5 million gallons, is dumped, either into sewers, on the ground or into the trash. Extrapolate this out and you are looking at some awesomely large numbers nationally.

This is all the more startling when you consider that one quart of oil can create a two-acre sized oil slick, and a gallon of oil can foul a million gallons of freshwater, a year's supply for fifty people.

I'll be the first to admit that I don't always trust statistics. Unless they make sense to me somehow, I tend to be a skeptic. Even so, it is not likely that the figures are arbitrarily pulled from thin air. Yet even if nationally less than half of all D-I-Yers improperly dispose, that is still a huge volume of used motor oil being slopped around.

GREEN MARKETING

Let's combine these two ideas. Premise one: Quick lubes handle used motor oil more responsibly than D-I-Yers. Premise two: The general public is increasingly concerned about environmental issues.

From where I sit, the logical combination of these two premises is this: Quick lube operators are in a position to market themselves as heroes in the battle to preserve our environment. As re-cyclers of used motor oil, we are part of the solution rather than the problem.

In point of fact, Green Consumers may well be your best customers. They are educated, affluent and influential.... and devoted, once they know you are committed to their values.

A recent Gallup survey discovered that 94 percent of all consumers prefer to do business with companies that demonstrate that they care about the environment. Almost 80 percent said they would pay more for environmentally friendly products. In other words it would appear that going Green, and promoting this commitment, can be a profitable marketing strategy. 

YES, BUT...

From an environmental point of view, quick lubes have a PR problem. Quick lubes are part of the oil industry, which has a negative perception in many people's minds. The oil and gas industries are perceived by 70 percent of all consumers as environmentally careless. Only the chemical industry has a worse rating, by one percent.

For this reason, it is imperative that we develop an environmental perspective and make a commitment in the direction of Green. The perception is wrong, but we need to find ways to let our local public know it.

Environmental marketing is a market segment poised for growth, says Dave Newport, publisher of Environment 21, a small business marketing magazine. "In a good economy, consumers are making more values-based buying decisions."

ARE SYNLUBES GREENER?

Well, no and yes. It depends. There are really two ways to reduce pollution. One is called recycling. A second means is source reduction.

When it comes to recycling, synthetics are pretty much the same as petroleum. You can't dump used synthetic motor oil in the ground any more than you can petroleum. About a year ago I read an article that indicated synthetics are less polluting than petroleum by a small degree, but it was marginal. Both classes of used motor oil must be taken to re-cycle centers for re-processing.

Source reduction is where synthetics demonstrate their clearest advantage...if you believe in extended drain intervals. If you do not accept the notion of extended drain intervals, then source reduction is likewise a non-issue.

Companies promoting extended drain intervals are quick to point out that the amount of used motor oil can be reduced significantly. There is also an immense reduction in the amount of discarded packaging material.

There is another environmentally friendly feature offered by synthetics. Due to their lower volatility, synthetics do not boil off or vaporize as much as petroleum motor oils, which can lose up to 20 percent of their mass in the high heat conditions of the internal combustion engine. Synthetics lose from four to ten percent. The benefit is clear in the reduction of make-up oil required because vehicles use less oil, however, the emissions factor may be marginal due to the nature of catalytic converters and other components in the dispersion of these vapors. 

MISCELLANEOUS ACTION ITEMS

Due to space considerations I'll close with a number of miscellaneous actions for your consideration.

1. Use your local library to find good books on environmental marketing. Jacquelyn Ottman's Green Marketing is one of many excellent volumes on this topic.

2. Make signage that says, "We Re-Cycle 100% of our Oil and Filters." or a sign that says "Bring Your Used Oil and Filters Here." When D-I-Yers bring their used oil and filters, ask, "Have you greased your fittings lately?" or "Would you like a free 10-point check-up?"

3. Consider carrying an extended drain synthetic motor oil for that niche consumer who is wholly dedicated to environmentally friendly lifestyle choices.

4. Use propylene glycol based antifreeze instead of the ethylene glycol antifreeze. Highly toxic, less than one-half cup of ethylene glycol antifreeze is a lethal dose for the average-sized human. Lesser amounts can cause serious kidney damage and central nervous system depression. What's worse, when spilled on driveways and roadsides its sweet smell and taste attracts wildlife and makes it more likely to be consumed.

5. Perform an Enviro-Audit. Examine every facet of your operation for ways to improve the environmental impact of your business.

SUMMARY

Government regulations and rising consumer awareness continue to drive the push for environmental improvements in the auto industry. Quick lube operators do not need to wait for government intervention in order to perform earth friendly car care.

To quote Dave Newport again, "In most sectors of the economy, there are market opportunities for smart businesses that seek to make a good living in a better world."

While the environmental issue is not a hot button motivator for many Americans, there is a growing percentage of consumers who make Green a pre-eminent factor in their decision making. Some are so Green, in fact, that they won't use cars at all because they pollute. Most own vehicles and show favor to businesses that share their values. These may well become your most loyal customers.

 

AMSOIL is the undisputed leader in synthetics......

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

         AMSOIL saves you time and money.

         The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

         Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

         Provides up to two-times the wear protection of other motor oils.

         Increases the life of your vehicle.

         Improves performance, fuel economy and efficiency.

         Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

         Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs.
We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles. 

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer.

Option 1 - The best option

If you are serious about AMSOIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group.  We look forward to helping you learn about AMSOIL. Also, we can help you set up a website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form:

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Option 2 -
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Option 3
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For a smaller, very general information package (which includes a catalog and Dealer application) you can request information via any of the links below.

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AMSOIL is America's Oil.

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Enhanced Synthetic Oil, a Division of

Racers Products, LLC

Kent Whiteman

Ogden, Utah 84403

Phone Toll Free: 877-786-9582

Email: kent@enhancedsyntheticoil.com


 

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