Amsoil Synthetic Motor Oil Additives

 

Amsoil Nationwide Dealer of Synthetic Motor Oil and Filters - Purchase at Amsoil Dealer Wholesale Prices

Enhanced Synthetic Oil

a Division of Racers Products, LLC  

Kent Whiteman - an Authorized AMSOIL Dealer

of Premium Quality AMSOIL Synthetic Oil, Lubricants, and Filtration Products

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It’s true that synthetic motor oils are not for everyone. You can see when they pull in the lube bay a person with a leaking rust-bucket is best off using a cheap petroleum product. However, everyone with a mechanically sound engine should be offered synthetics. Likewise everyone concerned about preserving the earth and reducing waste oil.

Is Your Message Getting Through?

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, March 2007

Not every quick lube operator is actively promoting synthetic motor oils.  But for those who are, who believe in the benefits of premium synthetic oils properly priced, this article is addressed to you.  You understand the value of synthetics and their benefit to motorists. You want to promote synthetic oils to your customers. Is your message getting through?

The 21st century world we live in is filled with noise.  Nearly every hour of every day we are bombarded with messages. Emails, snail mail, phone calls, radio, TV, newspapers, magazines, highway billboards all contain messages demanding our attention. Paul Simon once wrote, “My mind’s distracted and diffused…” and this was four decades ago, long before the tech revolution and its tsunami of spam, banner ads, pop-ups, satellite radio, and cable TV options.

Your customers are no different. In fact, many have their young children with them leaving them perplexed, diverted, bewildered and occasionally disoriented when you are striving to communicate with them. Even when the children are not there in the car, their minds can be preoccupied with concerns about dinner or daycare or office deadlines and other responsibilities that are looming.  

Repetition
I remember seeing an ad in Advertising Age that had nine photos of a dog. Below each picture was printed the word “Sit.” The first eight showed this happy black retriever with tongue hanging out, standing there looking at the camera. The ninth photo showed this happy dog sitting. The ad agency that assembled this ad was saying that you need to repeat your message if you want it to get through.  But what is the message? 

The message for Rover was a simple one-syllable command, clearly presented. Sit.

For those of you interested in promoting synthetic motor oil, your aim should likewise be to simplify as much as possible. And to repeat it often. Although it’s not as simple as “sit”, there are things we can do to present our message clearly and concisely.

Is there a right time to promote the synthetic lubricants message? Yes. Every opportunity you can, frequently and consistently. Obviously we do not want to become obnoxious about it, but in a world of distractions you need to tell and re-tell. Little by little the message gets through.
           
In addition to asking if your customer would like to upgrade to synthetic motor oil, you can benefit from signage, posters and literature that answers key questions about synthetic motor oil. I used to believe that logical, rational arguments were the key to sales success. More recently I have been learning that people often, and maybe even usually, make their decisions as a result of emotions or feelings (confidence, fear, etc.) The literature is used not to persuade, but to help them affirm their decision to switch to synthetic oils. They feel like it is a good choice and by being well informed and offering supporting documentation, they can be re-assured.
             
At the end of the day, however, your most important tool is a good point of sale greeting.

Who is the message for?
It’s true that synthetic motor oils are not for everyone.  You can see when they pull in that a person with a leaking rust-bucket is best off using a cheap petroleum product.
On the other hand, everyone with a mechanically sound engine should be offered synthetics. Likewise everyone concerned about preserving the earth and reducing waste oil. Performance minded customers who want their vehicles to continue operating in an optimal manner will also be better off with synthetics as well as those who are concerned about improving fuel economy.

In Closing 
During the Cold War, one of the ongoing activities of spies was trying to intercept messages from the enemy. Efforts to conceal communications were many. For example, two agents might hold a verbal meeting near a jet engine in an airport. If the conversation were being recorded, the noise of the jet would drown out the voices.

Today we live in a world where consumers are being bombarded with message noise, much like the jet engine. How do we get our own message across in a world of constant noise?  

Concise, clear communication does not come easily. Just because we have been talking in sentences since we were two years old does not mean we communicate well. And when there is a jet engine roaring in the background, we’d best not assume our customers either hear or understand what we’re saying.

The right way is the way that works. Be patient, persistent and do the right thing. Ask your customers if they’d like to upgrade to synthetics.

 

 

 

AMSOIL is the undisputed leader in synthetics......

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

·         AMSOIL saves you time and money.

·         The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

·         Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

·         Provides up to two-times the wear protection of other motor oils.

·         Increases the life of your vehicle.

·         Improves performance, fuel economy and efficiency.

·         Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

·         Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs.
We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles. 

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer.

Option 1 - The best option

If you are serious about AMSOIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group.  We look forward to helping you learn about AMSOIL. Also, we can help you set up a website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form:

Click here: Free Catalog and Information Packet

Option 2 -
Email us at kent@enhancedsyntheticoil.com and we will send you an exclusive comprehensive package of product, technical and business information.

Option 3
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For a smaller, very general information package (which includes a catalog and Dealer application) you can request information via any of the links below.

To request a FREE Factory Direct Catalog

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To visit the AMSOIL Corporate Website for Product and Business Opportunity Information

AMSOIL is Proudly Made in the U.S.A.

AMSOIL is America's Oil.

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Enhanced Synthetic Oil, a Division of

Racers Products, LLC

Kent Whiteman

Ogden, Utah 84403

Phone Toll Free: 877-786-9582

Email: kent@enhancedsyntheticoil.com


Copyright 2003-2007 Enhanced Synthetic Oil a Division of RACERS PRODUCTS, LLC All Rights Reserved.  No part of this website may be reproduced or distributed in any form or by means, or stored in a database or retrieval system, without prior written permission.  Special undetectable methods are used that will identify any of this material copied, reworded/re-written and published to the web.