Premium Synthetic Lubricants Provide Superior Wear Protection

Premium Synthetic Lubricants Provide Superior Wear Protection and Keep Engines Running Cleaner

Something You Can Depend On

by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, December 2007

Nearly everyone has traditions they maintain, whether it be going home for the holidays or celebrating fireworks on the Fourth of July. For some, Memorial Day weekend may mean sharing time with close friends at the cabin or a trip to that Mecca of racing memories called the Brickyard.

Industries have traditions, too. In the auto industry, there are compelling car shows that capture the imaginations of the motoring public. The Motor Trend Car of the Year is an annual phenomenon that gets a lot of attention. And when autumn leaves change their colors, ‘tis the season for Consumer Reports to announce its findings regarding the world’s most reliable (and unreliable) cars.

For half my lifetime it seems that Toyota has been the benchmark for reliability in an automobile. What a shocker, or delight depending on where you sit, when the 2007 selections were announced and GM’s Buick was atop the list. For the record, Lexus, Cadillac, Mercury and Honda rounded out the top five.

Reliability Defined
When I think “reliability” certain words and images come to mind. For starters I think of dependability, something you can count on. For example, how many people would use crutches if there were a hinge in the middle and they had a habit of crumpling when you leaned on them? Or who would fly if there were a plane crash every three to five days? Never mind that most of them arrived safely. We really don’t like making it to our destinations only “most of the time.”

True, with automobiles there’s less at stake if the engine dies or a wheel falls off. For most of us, however, a reliable car is one that we can count on to get us to the office every day, or to the store to pick up milk and groceries. And for Consumer Reports, this is the first aspect of reliability.

There is also a second. It’s that nickel-and-dime stuff that you need to take care of as your vehicle falls victim to the second law of thermodynamics. Yes, things fall apart, but have you ever noticed how some cars seem to have a lot of those kinds of annoyances? Reliability, for Consumer Reports then, also encompasses this second category as well. Sure the car runs, but you almost wish it wouldn’t as you deal with all those little things.

In short, this year’s Most Reliable Car is better engineered than its peers so that it will not drive you crazy with broken gauges, door handles and hinges when you get it a little further down the road.

Reliability and Maintenance
Nevertheless, a critical component with regards to reliability includes what you do to take care of the vehicle. The oil change industry exists to take care of the routine maintenance that is necessary for these reliable cars to remain reliable. Without doubt, a less reliable car that is well maintained is often going to last longer than the most reliable cars where maintenance is neglected.

Oil and filter changes, keeping injectors and the fuel delivery systems clean, proper tire pressure, replacing worn belts – we all know these are all matters that cannot be ignored if we aim to have a vehicle that is faithful and true for 100,000, 200,000 or even 300,000 miles.

There is a sense in which this routine maintenance is really preventive maintenance. By taking care of our customers’ vehicles, we are insuring that their vehicles will operate with the reliability they were designed for.

One of the best forms of preventive maintenance, of course, is to install synthetic lubricants throughout, from the engine and throughout the drive train. Premium synthetic lubricants provide superior wear protection and keep engines running cleaner, the way they were designed to run.

Oil change specialists with a dedicated customer base can serve their customers as a form of reliability maintenance engineer. Like maintenance professionals in other industries, you keep good records of services rendered and become a partner in the protection of the vehicles you service.

Maintenance engineers have a different way of looking at costs though. They know that their mandate is reliability. Downtime in a factory means lost profits. The goal is “no breakdowns” and the way they evaluate cost is not by looking at the purchase price, but rather at the Life Cycle Cost (LCC).

LCC is not something a lot of people practice because they are shortsighted, focusing on short term cost reductions rather than long term costs. By selling oil change services on price instead of value, on one time events rather than long term relationships, many fast lube facilities have hurt their bottom line. In point of fact, what customers need is not lowest prices but an alternate way of looking at how they do car maintenance. They need to be educated.

You will notice that all of the “most reliable cars” have higher price tags. Why? People are willing to pay a premium for reliability. Once they understand the benefits of synthetic motor oils and drive train fluids, they likewise have no problem paying a little extra for the benefits they bring. This is something you can depend on.

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

· The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

· Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

· Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

· Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

We offer FREE comprehensive product and technical information along with offering wholesale pricing Dealerships. We specialize in Amsoil business development training, internet marketing, business promotion, and sales programs.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

"We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer."

If you are serious about AMSOIL products and the business opportunity, this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group. We look forward to helping you learn about AMSOIL. Also, we can help you set up a professional website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form: Request a Free Catalog & Info Packet

For a smaller, very general information package (which includes a catalog and Dealer application from Amsoil) you can request the information from any of the Amsoil links below.

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