AMSOIL Company History and Amsoil Today

As a jet fighter squadron commander LIEUTENANT COLONEL ALBERT J. AMATUZIO had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Albert J. Amatuzio Recognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry. AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all. He is firmly established among the giants who have shaped the industry. Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

Center: Albert J. Amatuzio
Left: Alan Amatuzio Right: Dean Alexander

AMSOIL Today
Under the leadership of President Albert J. Amatuzio, along with Alan Amatuzio, Executive Vice President and COO, and Dean Alexander, Executive Vice President and General Manager, AMSOIL remains the leader in synthetic lubrication technology.

Albert J. Amatuzio
President and CEO
Alan Amatuzio
Executive Vice President and COO
Dean Alexander
Executive Vice President and General Manager

See the "The Sum of Its Parts"
A three-part video introduction to AMSOIL INC.

Products
AMSOIL FORMULATES A WIDE SELECTION OF SYNTHETIC LUBRICATING OILS for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. All are distributed through a worldwide network of independent Dealers. This complete line of quality products is recognized by countless private motorists, fleet managers and industrial administrators as the best and most cost-effective choice for increasing engine performance, reducing maintenance and prolonging vehicle and equipment life. ...making history with synthetics

Facilities
THE AMSOIL CORPORATE HEADQUARTERS, MANUFACTURING PLANT, AND MAIN DISTRIBUTION CENTER are located in Superior, Wisconsin, with several regional warehouses strategically located throughout North America and overseas. These facilities cover a total of nearly 700,000 square feet.

The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as highspeed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away.

Amsoil Warehouse Facility Superior, WI The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by a cooperative, knowledgeable and well-disciplined team of approximately 300 employees.

...geared for the 21st century

The Company of Firsts

AMSOIL has a documented history of innovation and leadership.

First to develop an API-rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use.

AMSOIL is the undisputed leader in synthetics......

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 25,000 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron (a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

· AMSOIL saves you time and money.

· The only 25,000 mile/one- year and 35,000/one- year motor oil in the world.

· Exceeds the most stringent performance specifications of all major U.S. and foreign automotive and truck manufacturers.

· Provides up to two-times the wear protection of other motor oils.

· Increases the life of your vehicle.

· Improves performance, fuel economy and efficiency.

· Diesel oil and filtration products designed to deliver 1,000,000 miles for over-the-road trucks before engine overhaul.

· Used by many national racing teams, fleets, police departments, construction firms and trucking companies.

Enhanced Synthetic Oil is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

In addition, as a Dealer in our group you will receive exclusive unlimited product, technical and business support from the only group of Truck and Automotive Engineers and Lubrication Specialists on the net.

We do not only run our business on the internet. We also have numerous commercial, industrial, trucking, excavating, construction, logging, police, racing and many more accounts that we support and service on a regular basis. We have several fully stocked warehouses and fully equipped shop facilities. This provides us with excellent knowledge of the products, equipment and the business and the ability to respond immediately to any of your needs. We will use this knowledge and experience to help you get started so you too can achieve your goals.

We possess the skills, desire and knowledge to answer questions, solve problems, improve efficiency, reduce downtime, maintenance costs and increase the durability and life of all of your vehicles.

Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

We offer several options to receive information on AMSOIL. We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer.

Please, email us at kent@enhancedsyntheticoil.com and we will send you an exclusive comprehensive package of product, technical and business information. If you are serious about AMSOIL products and the business opportunity this is the best option. You will receive extensive technical and business support from both myself and my AMSOIL Dealer Group. We look forward to helping you learn about AMSOIL.

OR - for a smaller, very general information package (which includes a catalog and Dealer application) you can request information via any of the links below.

To request a FREE Factory Direct Catalog

For Information on Becoming an AMSOIL Dealer

To Buy AMSOIL Products in the AMSOIL On-Line Store

To Sell AMSOIL in Your Store or Purchase For Use in Your Businesses Equipment

To visit the AMSOIL Corporate Website for Product and Business Opportunity Information

AMSOIL is Proudly Made in the U.S.A.

AMSOIL is America's Oil.

Home | Contact Us | On-Line Store | Links | Privacy Policy

Enhanced Synthetic Oil, a Division of

Racers Products, LLC

Kent Whiteman

Ogden, Utah 84403

Phone Toll Free: 877-786-9582

Email: kent@enhancedsyntheticoil.com

Copyright 2003-2005 Enhanced Synthetic Oil a Division of RACERS PRODUCTS, LLC All Rights Reserved. No part of this website may be reproduced or distributed in any form or by means, or stored in a database or retrieval system, without prior written permission. Special undetectable methods are used that will identify any of this material copied, reworded/re-written and published to the web.