When I first began this company back in 1972 and attempted to distribute our products through conventional channels the roadblocks were many and the sales were few. Consumers couldn’t see the benefits as it sat there on the shelves, but once we transitioned to multi-level marketing the company flourished, and we have never looked back. On pages eight and nine of this issue of your Action News is a brief overview of the multi-level marketing industry and some of the attributes that separate those companies with solid income potential from those companies without. You can read the article, but I want to use this space to provide my personal take on the subject. I ask myself, if I were looking for a business opportunity, why would I choose AMSOIL?

First, is the quality of the products. I know some people may get tired of me constantly talking about our products, but I’ve been doing it for about 40 years and I’m not about to stop now. I keep telling people, I’m not selling – I’m just telling.

From the very first can of AMSOIL 10W-40 to the lubricants rolling off the line today, AMSOIL has never compromised on quality. We do things with our products that other companies won’t do or don’t have the expertise to do. We don’t make “minimum standard” products. We never have. When I was formulating our original two-cycle oil, I wanted that oil to be as tough as I could possibly make it. And although it cost more to do so, I kept insisting that we take it to the next level by adding more of a particular additive. The oil was already better than anything on the market, but I wanted to know how far I could take it, regardless of cost. I think the additive supplier thought I was crazy, but he knew perfectly well who was making the best two-cycle oil in the world.

Beyond the quality of our products is the issue of demand. There must be people willing to buy them. And, of course, there are. Our markets are diverse, and our Dealers have found sales success in all types of applications. If it has a motor and moving parts, and the owner wants to protect that investment, it’s an application for AMSOIL products. We’ve made outstanding penetration in a full range of profitable markets, including the motorcycle market, snowmobile market and virtually all other powersports markets. The diesel market has been good to us, and, of course, all motorists looking for value through longer lasting equipment and extended drain intervals are ideal candidates for AMSOIL products.

Another critical hallmark is the stability of a company. I take great pride in knowing that since AMSOIL adopted its multi-level marketing plan in 1973 we have never missed a payment – not to our Dealers and not to our suppliers. Any soon-to-be Dealer can look at our track record and determine quite easily that there is real potential in the opportunity we provide. Thousands of Dealers have realized that potential and thousands more will follow. We make no outrageous promises, but can guarantee that hard work, dedication and a well-thought-out game plan can translate directly to Dealer success. AMSOIL has provided that success for 35 years, and we have proven that our business opportunity is one people can count on.

We have also been diligent in our training efforts. Beyond our website training and the training gained through all of our printed materials, we offer face-to-face instruction, most notably at AMSOIL University. I don’t know of a more intense training opportunity offered by any company, let alone a multi-level marketing company. With programs offered for all levels of Dealer experience, AMSOIL U is the single most comprehensive training event the company has ever offered. The numbers show that those Dealers who attend AMSOIL University achieve greater levels of success more quickly than those who do not. Whether it is this year or even next, I would encourage all Dealers to begin attending AMSOIL U.

I can tell you honestly that if I was in the position to start all over again and was presented with the AMSOIL opportunity, I would become an AMSOIL Dealer. Our business model offers great potential and serves as an example of all that is right with multilevel marketing.

A. J. Al Amatuzio President and CEO, Amsoil, Inc.

Options to Receive Information on Amsoil Lubricants and Filtration Products and the Wholesale Purchasing Program

"We welcome the opportunity to work with you personally as your servicing AMSOIL Dealer."

Option 1 - The Best Option!

If you are serious about AMSOIL products and the business opportunity, this is the best option. You will receive extensive technical and business support from both myself and my Dealer Group. We look forward to helping you learn about AMSOIL. Also, we can help you set up a professional website to promote your AMSOIL Business. If you would like a comprehensive wholesale pricing, product, technical and business package sent to you just click the following link to our form: Request a Free Amsoil Catalog & Info Packet

"FREE" Receive an AMSOIL Wholesale Packet, Product Data, Wholesale Price List, Dealer/Preferred Customer Application Form, and a Retail Catalog by Email.

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Option 2 -

For a smaller, very general information package (which includes a catalog and Dealer application from Amsoil) you can request the information from any of the Amsoil links below.

To request a FREE Amsoil Factory Direct Catalog

For Information on Becoming an AMSOIL Dealer

To Buy Products in the On-Line Store

To Sell AMSOIL in Your Store or Purchase For Use in Your Businesses Equipment

To visit the AMSOIL Corporate Website for Product and Business Opportunity Information

AMSOIL is Proudly Made in the U.S.A.

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Enhanced Synthetic Oil,

a Division of Racers Products, LLC

Kent Whiteman

Amsoil Regency Dealer

Ogden, Utah 84403

Phone Toll Free: 877-786-9582

Email: kent@enhancedsyntheticoil.com

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